Archive for February, 2012
The Psychology Of The Sales Price
The Psychology Of The Sales Price
After several months of trying to sell your car and getting frustrated from the tire kickers and those that just want to low ball the price hoping you will say yes just to get rid of the car you make what you think is a rational decision. You lower your asking price. You think ok now I will get serious buyers. Low and behold a new group of tire kickers come along and a fresh group of lowballers bombard you with ridiculous offers. What is a car seller to do?
The following stories are all true. I know because I saw them happen.
1. An exotic car owner recently spent 400 each on a new set of tires for his car. Unfortunately less than a week later he totals his car. He pulls the new tires from the car and posts them on a well known internet auction site. He figures what ever he can get he will be happy. His description reads New tires 100 each. No one even makes a bid. After three days he lowers the price to 75 each.”
2. An automotive parts store owner decides to get rid of two cases of cans of an offbrand fuel additive which have not sold at the recommended 1.98 per can. He puts the individual cans in a basket near checkout marked “Twentyfive cents each.” No one buys even a single can.
So what is a seller with no success to do? Interestingly the solution is the same in each case.
That solution isRaise the price.
The exotic car owner changes his posting to read “Brand New HighEnd Tires 275 each.”
The automotive store operator marks the cans “Cleans fuel injectors like nothing else. 3.95 per can.”
The results? The tires sold in two days. The fuel additive sold out in a week.
The psychology of a good sales price is most obvious with the old saying “You get what you pay for.” It is the mental attitude the buyer perceives when they see the price. Consciously or unconsciously a seller conveys the value of his/her product through its price. If the price is ridiculously low the goods must be of low worth. But displaying them proudly at a premium price conveys value as long as it is not obviously overpriced. Consider it from the perspective of your potential buyer. Everyone appreciates and wants a bargain. No one will buy perceived junk. Would you have any interest in a 2005 Porsche 911 for 500? Why would you even consider putting a twentyfive cent additive you have never heard of in your cars fuel tank? You don’t want to sell a car that might sound like it has something wrong with it do you?
How did you determine the actual selling price? Can you price it more aggressively and move it to a highprofile website location? If you raise the price of your luxury/exotic car by 2000 or 3000 you now have room for the potential seller to bargain with you. High makes you an offer 1000 or 2000 below your new selling price and you ultimately accept it. He feels great because he bought a great car at a price he is very happy with because he bargained you down
Remember this well people who are not serious about buying an exotic or luxury car and the lowballers will not make you a fair market offer.
Do not drop your advertised price because these folks physiologically beat you down RAISE IT!
About the writer:nbsp;nbsp;Victor Martel is an expert in buying and selling luxury and exotic cars quickly and at the best price.
You can learn more by visiting his website http://www.finestmotorsports.com. Also visit his blog at www.finestmotorsporsports.com/blog to understand the car buying and selling experience.
Volkswagen Van Service
Volkswagen Van Service
Volkswagen van servicing is now much cheaper for those in the know.
Thanks to European legislation you no longer have to be tied to high Volkswagen van service costs dictated by your local dealer.
In October 2003 new European legislation affecting the motor industry came into force called “Block Exemption Regulation” 14002002 BER and this now means that you can book your next Volkswagen van service online and save up to 50 on what you might pay at your local Volkswagen van dealer.
Before the law changed it was difficult to have new vans within their warranty period serviced outside a franchised dealer. If you wanted to shop around for the best prices on Volkswagen van servicing your hands were tied.
The change in the law now gives every van owner the freedom to service their van away from the main dealers and still have their warranty protected.
Thousands of Volkswagen van owners have now taken advantage of their new right and reduced their Volkswagen van serving costs whilst benefiting from the convenience of booking with national car service providers such as Service A Van.
Service A Van is a leading online van servicing network that prides itself on the quality of its Volkswagen van servicing their customer service and transparent pricing. Because the company is not tied to any particular van manufacturer they are able to service any make of vehicle and compete freely in the market on a likeforlike.
Every vehicle is rigorously serviced according to the manufacturers servicing schedule using genuine recommended parts fitted by qualified technicians. This means that every Volkswagen van service fulfils the warranty criteria and there is no compromise on the servicing standards of a main dealer.
Companies like Service A Van who fulfil the warranty criteria when servicing your Volkswagen are able to maintain your service book just as main dealer can thereby protecting your warranty and helping you to maximise the resale value of your Volkswagen van.
Of course booking direct with a national car servicing network has its own advantages:
You no longer have to do all the running around. Service A Van collects your Volkswagen in the morning and delivers it back that afternoon free of charge
You pay a fixed Volkswagen service price which can be up to 50 below the price at the Volkswagen servicing desk of your local dealer
No additional work is carried out without your agreement which means no nasty surprises when it comes to paying the bill
Trained Customer Advisers are on hand throughout the day to keep you informed of progress and report back on problems you asked to be investigated as part of your Volkswagen service e.g. knocks and rattles
You simply pay with your credit or debit card and your van is delivered back to your home or work address.
Our advice for saving money on Volkswagen van servicing is to contact a national car servicing network who is not tied to any one particular van manufacturer like Service A Van.
So before you book your next Volkswagen van service why not ask your local dealer to tell you the cost of the service plus parts oil and any extras and then compare it with a fixed price quote from a national servicing network like Service A Van?
Happy motoring
Howard.
Chairman Service A Van
About the writer: Service A Van is the fastest growing independent van servicing specialist in the UK with a network of over 500 garages nationwide.
The Maruti Suzuki SX4
The Maruti Suzuki SX4
The Maruti Suzuki SX4 is an A3 premium segment sedan that blends style comfort performance and safety.
Launch of the Maruti Suzuki SX4 coincides with the phasingout of the Maruti Suzuki Baleno which was launched in 1999 and could not see great success. The SX4 is the second international offering from the house of Maruti Suzuki the first being the Swift. India is the first country to see the launch of the SX4 which proves India’s worth as one of the hottest carmarkets in the world.
The SX4 is being touted as the tallest widest and broadest sedan in its class. It is available in two variants the Vxi and the Zxi. The SX4 boasts of various features which are available only in cars that cost about a lakh more as compared to it. That is why the SX4 is expected to give a tough competition to the Chevrolet Aveo Ford Fiesta Honda City and Hyundai Verna.
Both the Vxi and the Zxi variants are available in a host of Metallic colours such as Silky Silver Clear Beige Midnight Black Sunlight Copper Pearl Arctic White Supreme Red and Azure Grey.
Maruti SX4 is powered by 1.6 L 16valve Mseries engine that generates maximum power of 87bhp 6000rpm and maximum torque of 145 Nm 4200 rpm. The 1298 cc engine is equipped with MPFI ignition system. The suspensions brakes and transmissions were regulated in Europe with further finetuning done to suit the Indian roads.
The beautiful interiors of SX4 have been given a dualtone theme which it very appealing. The use of quality materials in the interiors gives the vehicle a premium look. The dashboard of ZXi variant is equipped with fully integrated music system with steering mounted audio controls. Intuitive cooling in the cabin is facilitated by automatic climate control system. The instrument cluster is elegantly illuminated with dual info display.
Influenced by the latest European design trends the SX4 boasts of a trapezium form with wide treads and large wheels. Measuring 4490 mm in length and 1735 mm in width the SX4 looks imposing. Arched fenders further add to its athletic and muscular stance. Its front fascia is dominated by a sporty boatshaped grille and a headlamp cluster touching the bonnet. At the rear the SX4 has got a large tail gate and rear bumper that improves its expediency.
Both the variants come with bodycoloured bumpers rear fog lamps electrically adjustable outside mirrors and a glass antenna. Some exterior features limited to the Zxi include front fog lamps and alloy wheels.
The Vxi comes with a manual airconditioner while a singlezone auto airconditioner maintains temperature in the Zxi. The Zxi is also equipped with a driver’s seat height adjuster a feature absent from the Vxi.
For safety of the driver and passengers the Vxi as well as the Zxi feature seatbelts childlock rear doors side impact protection beams an intelligent Computerised AntiTheft System 40;iCATS41; and front doorlock canceller. iCATS is an engine immobiliser which when fitted into an automobile prevents its engine from running unless the correct key is present.
About the writer:nbsp;nbsp;Cardekho.com is the destination where one can purchase every type of new cars in india used cars in india. Know more about the upcoming Maruti SX4 Maruti SX4 pictures at CarDekho.com.